Campari

Campari invites you to a world where bold flavors and vibrant experiences collide. This iconic Italian aperitif has a rich history dating back to 1860 and has become synonymous with style, sophistication, and the art of mixology.

The Bold Taste

What sets it apart is its striking blend of bitter and sweet notes, crafted from a secret recipe of herbs, spices, and fruits. Each sip tells a story, with layers of flavor that dance on your palate. Whether enjoyed straight, over ice, or in a cocktail, it brings an exhilarating twist to your drinking experience.

Crafting Cocktails

As the ultimate companion for cocktail lovers, its versatility allows for endless creativity behind the bar. From the classic Negroni to a refreshing Campari Spritz, this spirited elixir elevates any drink with its signature hue and complex flavor. Impress your guests with expertly crafted cocktails that showcase your mixology skills.

A Celebration of Italian Culture

This cherished ritual encourages relaxation and connection, inviting friends and family to gather and savor life’s moments. With it in hand, every occasion transforms into a celebration, filled with laughter and stories. Whether it’s an elegant dinner party, a casual get-together, or a festive celebration, it adds a touch of glamour to any setting. Its captivating color and bold taste make it a standout choice, ensuring your gatherings are memorable and stylish.

Join the Legacy

Step into the world of Campari and discover why it remains a beloved choice for discerning drinkers worldwide. With each glass, you’re not just enjoying a drink; you’re partaking in a rich legacy of flavor and culture. 

The Finer Details

Should you require any tailored arrangements such as immediate delivery, on-day pickup, or corporate gifts, please contact our Customer Care team.

The Story of Campari & Aperol

Created by Gaspare Campari in 1860 in Novara, Italy, it was originally a bitter herbal liqueur that gained popularity for its vibrant red color and complex flavor, derived from a secret blend of herbs, spices, and fruits. The drink's bold taste made it an essential ingredient in classic cocktails, such as the Negroni and the Americano, establishing its place in bars and homes around the world. Over the years, it evolved into a cultural icon, heavily featured in art, literature, and film. Its striking advertising campaigns further solidified its status as a symbol of sophistication, embodying the Italian aperitivo tradition that encourages connection and enjoyment among friends and family.

In contrast, Aperol was introduced in 1919 by the Barbieri brothers in Padua, Italy. With a lower alcohol content and a sweeter, lighter flavor than Campari, Aperol was designed to appeal to a broader audience. Its bright orange hue and refreshing taste, characterized by a blend of bitter orange, rhubarb, and various herbs, made it the perfect aperitif for warm afternoons. The drink gained immense popularity in the 2000s, especially with the rise of the Aperol Spritz, a delightful mix of Aperol, Prosecco, and soda water. This cocktail quickly became a staple of Italian summer gatherings, embodying a laid-back lifestyle and the joy of outdoor dining.

Both brands have significantly shaped Italy’s aperitivo culture. While Campari represents boldness and tradition, Aperol offers a lighter, more casual alternative. Together, they cater to a wide range of tastes and occasions, from sophisticated soirées to relaxed summer evenings. The global appreciation for these aperitifs has surged in recent years, with both brands expanding their reach beyond Italy. 

Campari acquired Aperol in 2003. This strategic acquisition allowed the the Group to expand its portfolio and tap into the growing popularity of Aperol, particularly through the success of the Aperol Spritz. The acquisition helped strengthen their position in the global spirits market, combining the rich heritage of both brands while appealing to a wide range of consumers.